Integrative Case 2

BrewLine Coffee — Why Did CSAT Crash?

From the CEO: "Our customer satisfaction just hit 76. Three months ago it was 92. Two accounts are threatening to leave. I'm attaching everything we have — orders, suppliers, staffing, CSAT scores. Figure out what's going wrong by Friday." This is the diagnostic case — one messy multi-sheet workbook, one open-ended question.

Process Analysis Quality Inventory Capstone

The business problem

BrewLine Coffee Roasters is a regional specialty roaster: 85 business accounts, 5 delivery regions, three months of falling customer satisfaction. The CEO sent you the operational data and asked for answers by Friday. The data is real-shape messy — multiple sheets, different grains, missing fields. The first job is just figuring out what's happening; the second is figuring out why; the third is recommending what to change.

What "diagnostic case" means

Unlike a focused case (build a forecast, size inventory), this one doesn't tell you what method to use. You have to read the data, choose your decisions, and defend the choice. That's the actual operations-analyst job.

Case kit

Everything you need
Deliverable

A one-slide recommendation to Maya Chen, the CEO. Three pieces:

  1. What's the real problem? One sentence, with the dominant cause named.
  2. What's the evidence? The two charts or numbers from the dataset that prove it.
  3. What to do this week. One concrete action small enough to start Monday, with the cost framed against the threatened account revenue.
Topics you'll be applying

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